I'm a little bit of a mac guy. When it comes down to it, my favorite operating system is Mac OSX and I really feel that Apple has done a pretty good job as far as quality in a lot of different areas. This doesn't mean that they aren't prone to mistakes and/or doing things that seems to have very little fore thought.
Take, for example, the Apple newsletter you get after you sign up for itunes or .mac/mobilemess. I know a lot of people opt out because, really, who needs another peace of email to sell you something, but I like it because I might come across some deal or hint.
In today's newsletter I saw the following headline/ad. I've been planning/dreading getting my finances together for a while, so I thought I would check out what Apple has to say about quicken.
Much to my surprise, it turns out that quicken only has a two (2) out of five (5) star rating with all the Apple users on the site.
Well, well. I can only think of two reasons why something like this could happen.
1) Someone just picked out some applications with big names that people might recognize to make this newsletter "more relevent"
2) There is some kind of contract or back alley deal so that quicken can advertise to this group of consumers.
3) Apple wants to highlight the fact that quicken sucks on the mac so that intuit actually get's to it.
1 comment:
its 2, we had to shop quicken, norton, and adobe cs2 (at the same time as it was incompatible) back when i worked there. a lot of mac owners forget that apple is a company just like any other, with its underfed financial gluttony, exploitation of the workers, and misrepresentation of product and company.
they just have a different campaign scheme and some really nice looking and functioning product.
Post a Comment